Meaning: The quote refers to the controversy surrounding the ESPN sports network's brief association with conservative radio host Rush Limbaugh in 2003. Gregg Easterbrook, the author of the quote, is drawing a comparison between that situation and another instance where a lack of action by a company in response to controversial remarks was criticized.

In 2003, ESPN hired Rush Limbaugh to be a commentator on its "Sunday NFL Countdown" program. Limbaugh, known for his outspoken and often divisive political commentary, made controversial remarks about Philadelphia Eagles quarterback Donovan McNabb, suggesting that the media was overly supportive of McNabb because of a desire for a black quarterback to succeed. These comments sparked widespread backlash and criticism, leading to ESPN's decision to part ways with Limbaugh after just a few weeks.

The controversy surrounding Limbaugh's brief tenure at ESPN raised questions about the network's judgment in hiring him and about the potential impact of mixing politics with sports commentary. In the quote, Easterbrook alludes to the criticism ESPN faced for not acting swiftly to address the controversy and the perceived insensitivity of Limbaugh's comments.

Easterbrook's reference to "the Rush Limbaugh thing" and the criticism faced by ESPN suggests that he sees parallels with another situation where a company faced backlash for not taking action in response to controversial remarks. While the quote does not explicitly delve into the details of the other situation, it is likely that Easterbrook is highlighting a pattern of companies facing criticism for their handling of controversial figures and their statements.

In today's context, the quote remains relevant as companies and organizations continue to grapple with the intersection of public figures, their commentary, and the public's expectations for accountability. The quote serves as a reminder of the scrutiny that companies face when dealing with controversial figures and the potential consequences of inaction in the face of controversy.

Easterbrook's reference to the Rush Limbaugh controversy serves as a cautionary tale, highlighting the importance of thoughtful and decisive action when addressing controversial remarks or actions by individuals associated with a company or organization. It also underscores the broader societal conversation about the boundaries of free speech, the responsibilities of public figures, and the impact of their words on public discourse.

In conclusion, the quote by Gregg Easterbrook reflects on the controversy surrounding Rush Limbaugh's brief tenure at ESPN and draws a parallel to another situation where a company faced criticism for its handling of controversial remarks. The quote serves as a reminder of the challenges companies face when navigating the intersection of public figures, their commentary, and public expectations. It underscores the importance of thoughtful and decisive action in addressing controversial remarks and the broader societal conversation about free speech and accountability.