Meaning: The quote by Ben Edwards, an entertainer, highlights the key differences between mainstream media and alternative media. He suggests that mainstream media is primarily driven by profit, ratings, and popular culture, and is influenced by the current political climate. In contrast, alternative media is guided solely by the convictions of the campaigner or filmmaker. This quote sheds light on the contrasting motivations and influences that shape the content and direction of mainstream and alternative media platforms.

Mainstream media, which includes television networks, newspapers, and online news outlets, operates within a commercial framework where profit and ratings are crucial to their success. The need to attract a large audience and generate advertising revenue often leads mainstream media to prioritize sensationalism and entertainment over in-depth reporting and analysis. Moreover, the influence of popular culture can shape the content produced by mainstream media, as they seek to appeal to the widest possible audience.

In addition to commercial pressures, mainstream media is also filtered through the lens of the current political climate. Political biases, corporate interests, and government regulations can impact the editorial decisions and coverage of mainstream media outlets. This can result in a narrative that aligns with the prevailing political ideology or serves the interests of powerful stakeholders.

On the other hand, alternative media, which encompasses independent journalism, grassroots publications, and activist-driven content, is characterized by a different set of principles. According to the quote, alternative media is led solely by the convictions of the campaigner and filmmaker. This suggests that alternative media creators are driven by a sense of purpose or a particular cause, rather than commercial or political interests.

Alternative media often emerges as a response to the perceived limitations and biases of mainstream media. It provides a platform for marginalized voices, dissenting perspectives, and issues that are overlooked or underreported by mainstream outlets. By prioritizing the convictions of the creators, alternative media seeks to challenge dominant narratives, highlight social injustices, and offer a more diverse range of viewpoints.

In recent years, the rise of digital technologies and social media platforms has facilitated the growth of alternative media, allowing individuals and grassroots organizations to produce and distribute content outside the traditional media structures. This has enabled alternative media to reach audiences directly, circumventing the gatekeeping mechanisms of mainstream media.

It's important to note that while alternative media may offer a counterbalance to mainstream narratives and bring attention to important social issues, it is not immune to its own set of challenges. Without the same level of resources and institutional support as mainstream media, alternative media outlets may struggle to maintain financial sustainability and reach a broad audience.

In conclusion, Ben Edwards' quote encapsulates the fundamental differences between mainstream media and alternative media. While mainstream media is driven by commercial imperatives, ratings, and political influences, alternative media is guided by the convictions of its creators. Understanding these distinctions is essential for media consumers to critically evaluate the sources of information and to recognize the diverse perspectives and motivations that shape the media landscape.