Meaning: Jacques Ellul, a French philosopher, sociologist, and theologian, made a profound observation about the nature of modern propaganda in his seminal work "Propaganda: The Formation of Men's Attitudes." In this quote, Ellul suggests that the primary objective of contemporary propaganda is not merely to change people's opinions or beliefs, but rather to evoke within them an active and almost mythical conviction. This concept sheds light on the evolving nature of propaganda and its increasingly sophisticated methods in shaping public attitudes and behaviors.

Ellul's assertion about the modern goal of propaganda reflects a shift in the approach and techniques employed by propagandists. Traditional propaganda aimed to alter individuals' opinions by presenting information in a persuasive manner, often through repetitive messaging and manipulation of emotions. However, Ellul contends that modern propaganda goes beyond this by seeking to instill a deep-seated and almost legendary belief within the audience. This shift implies a more comprehensive and immersive influence on individuals, aiming to engender a fervent and unwavering commitment to a particular ideology or cause.

The notion of "arousing an active and mythical belief" in the context of modern propaganda suggests a deliberate emphasis on emotional and symbolic resonance. Rather than focusing solely on rational persuasion, contemporary propaganda endeavors to tap into the subconscious and emotional realms of the human psyche. By evoking mythical elements, it seeks to create a sense of transcendence and absolute certainty, effectively transcending mere opinion and entering the realm of deeply held convictions and allegiances.

In the contemporary landscape, this approach to propaganda manifests in various forms, including political campaigns, advertising, social media influence, and ideological movements. These platforms leverage sophisticated communication strategies, utilizing narratives, symbols, and imagery to construct and perpetuate mythologies that capture the imagination and allegiance of the public. By intertwining emotional appeal with potent symbolism, modern propaganda strives to cultivate a fervent belief that transcends rational scrutiny and becomes ingrained in the collective consciousness.

Furthermore, Ellul's characterization of modern propaganda as seeking to "arouse an active belief" underscores the dynamic and participatory nature of its objectives. Rather than passively consuming information, individuals are called upon to actively engage with and internalize the propagated messages, contributing to the cultivation of a fervent and deeply held belief. This active involvement serves to reinforce the potency and durability of the propagated ideology, as individuals become personally invested in its perpetuation and dissemination.

In conclusion, Jacques Ellul's insightful observation sheds light on the evolving nature of propaganda in the modern era. By emphasizing the transformation of opinion into an active and mythical belief, he highlights the profound and immersive nature of contemporary propagandistic endeavors. Understanding this shift is crucial for critically engaging with the myriad forms of persuasive communication that permeate our society, empowering individuals to discern and evaluate the underlying motives and implications of the messages they encounter.