Meaning: This quote by Susan Estrich, a prominent American attorney, professor, author, and political operative, sheds light on the nature of political conventions and how they are increasingly perceived as more of a marketing tool rather than a genuine opportunity for meaningful discourse and debate. In the context of the quote, Estrich seems to be drawing attention to the transformation of political conventions into spectacles that resemble infomercials, which are often met with skepticism and cynicism by the public.

The comparison of a political convention to an infomercial is a thought-provoking analogy that invites us to consider the ways in which these events are presented to the public. An infomercial is a form of television commercial that resembles regular program content but is specifically designed to promote a product or service. It often employs persuasive and sometimes exaggerated tactics to sell a particular idea or product. Similarly, political conventions, especially in the modern era, have increasingly been criticized for their focus on image, messaging, and the presentation of a carefully curated narrative, rather than substantive policy discussions and genuine representation of diverse viewpoints.

Estrich's use of the term "cynicism" in the quote suggests that she recognizes and acknowledges the prevailing skepticism and distrust that many people feel towards the information presented at political conventions. This cynicism may stem from a variety of factors, including the influence of money and special interests in politics, the carefully scripted nature of convention speeches and events, and the perception that the conventions prioritize style and spectacle over substance and authenticity.

One interpretation of this quote is that Susan Estrich is expressing a critical view of the contemporary political landscape, where the traditional role of political conventions as forums for meaningful debate and decision-making has been overshadowed by a focus on marketing and persuasion. The comparison to infomercials implies that the conventions have become highly orchestrated, scripted, and focused on selling a particular image or agenda to the public, rather than engaging in open and honest dialogue about important issues.

From a historical perspective, political conventions have evolved significantly over time. Originally intended to serve as gatherings where party delegates formally select their nominees for president and vice president, conventions have gradually transformed into highly choreographed events that aim to showcase the party's platform and unify supporters behind their chosen candidates. However, in the age of mass media and digital communication, the conventions have also become opportunities for parties to shape public perception, attract media attention, and rally their base.

The transformation of political conventions into infomercial-like spectacles may also reflect broader changes in the media landscape and public discourse. With the rise of 24-hour news cycles, social media, and digital advertising, political messaging has become increasingly focused on creating compelling narratives and soundbites that can capture the public's attention and drive specific agendas. This shift has led to a blurring of the lines between political communication and commercial marketing, further reinforcing the comparison to infomercials.

In conclusion, Susan Estrich's quote offers a compelling perspective on the contemporary nature of political conventions, highlighting the parallels between these events and infomercials. By drawing attention to the cynicism with which people view these spectacles, she prompts us to critically assess the evolving role of conventions in shaping public opinion and influencing political outcomes. This quote serves as a reminder of the need for transparency, authenticity, and meaningful engagement in political discourse, and it invites us to consider how we can ensure that our democratic processes remain rooted in substance and genuine dialogue.