Meaning:
Georgie Fame, a renowned British musician, made this statement, shedding light on the music scene and media culture in the 1960s. The quote reflects the frustration and determination of artists who were not receiving adequate representation on mainstream platforms such as the BBC. It also highlights the shift towards independent production and the emergence of alternative channels for reaching an audience.
During the 1960s, the BBC, as a major broadcaster, wielded significant influence over the music played on the airwaves. However, many artists felt that the BBC's programming did not accurately reflect the diverse and dynamic music scene that was unfolding on the streets. This discrepancy led artists like Georgie Fame to take matters into their own hands and pursue independent production as a means of reaching their audience directly.
Fame's reference to "doing an independent production" signifies a pivotal moment in the music industry, where artists began to seek alternative avenues for sharing their music. This move away from traditional, BBC-sanctioned channels allowed musicians to bypass the limitations and biases of mainstream media, connecting with their audience in a more authentic and unfiltered manner.
By stating "we knew we had an audience," Fame underscores the confidence and awareness that artists had in their own appeal and the demand for their music. This confidence fueled their decision to pursue independent production, as they recognized the existence of a dedicated fan base that was not being catered to by the existing mainstream platforms.
The subsequent licensing of the album to EMI demonstrates the entrepreneurial spirit and business savvy of artists like Georgie Fame. In taking control of their own production and then partnering with established record labels for distribution, musicians were able to maintain artistic autonomy while accessing the resources and reach of major industry players.
This quote encapsulates a broader shift in the music industry during the 1960s, as artists increasingly sought to assert their creative independence and challenge the dominance of traditional media gatekeepers. The emergence of independent production and alternative distribution channels marked a significant departure from the traditional model of relying solely on major broadcasters and record labels for exposure and success.
In conclusion, Georgie Fame's quote serves as a testament to the resilience and resourcefulness of musicians who sought to break free from the constraints of mainstream media and take control of their own artistic destinies. It also reflects a pivotal moment in the evolution of the music industry, where independent production and licensing offered artists the opportunity to connect directly with their audience and shape their own musical narratives.