Meaning: The quote by Avi Arad, a prominent businessman in the entertainment and media industry, highlights his frustration with the lack of appreciation for the deeper meaning and literary value of books. He emphasizes the importance of understanding and appreciating literature beyond its surface level. In this quote, Avi Arad expresses his belief that books contain valuable metaphors that reflect real-life experiences, fears, and hopes.

Avi Arad's frustration with the lack of attention given to reading and understanding books may stem from his own experiences and observations in the entertainment and media industry. As a prominent figure in these fields, Arad has likely encountered a culture that prioritizes visual and digital media over traditional literary works. In an era dominated by visual storytelling through movies, television, and digital platforms, the art of reading and appreciating books may have been overlooked or undervalued.

Arad's assertion that "our books are great literature with great metaphors of real life dealing with fears and hopes" suggests that he is speaking not only about literature in general, but also about the specific books with which he is involved. As a businessman, Arad has been involved in various media and entertainment projects, including those based on literary works. His statement may reflect his passion for the literary content that he has been involved in adapting for other media, such as film or television.

The quote also reveals Arad's desire for a broader recognition of the literary merit and significance of books. He laments that people are not taking the time to delve into the deeper layers of literature, which he believes offer valuable insights into the human experience. By emphasizing the presence of metaphors that reflect real-life fears and hopes, Arad suggests that literature has the power to illuminate and address fundamental aspects of the human condition.

Arad's use of the term "great literature" implies that he holds a high regard for the quality and significance of the books in question. This could indicate that he is referring to works of substantial literary merit, rather than popular or commercial fiction. His emphasis on "great metaphors of real life" suggests that he sees literature as a powerful tool for understanding and grappling with the complexities of human existence.

Overall, Avi Arad's quote underscores the importance of appreciating literature as a source of profound insights and meaningful reflections on life. It serves as a reminder that books, when read and understood, can offer valuable metaphors and perspectives that resonate with our own fears and hopes. In a society often driven by visual and digital media, Arad's words prompt us to reevaluate the significance of literature and the depth of understanding it can provide.