Meaning: The quote by Bill Forsyth, a renowned director, sheds light on the decision-making process in the movie business. Forsyth suggests that the industry is often driven by emotional rather than rational decisions, implying that the choices made by those in authority may not always be based on sound reasoning or logical analysis.

In the context of the movie business, the quote reflects the challenges and complexities of decision-making within the industry. The process of greenlighting a film, casting actors, selecting scripts, and determining marketing strategies often involves a myriad of subjective factors, including personal preferences, gut instincts, and emotional responses. While these elements undoubtedly play a role in shaping the creative direction of a film, Forsyth's comment suggests that they may sometimes take precedence over more methodical and analytical considerations.

One interpretation of the quote is that the movie business, like many creative industries, is inherently subjective. Film, as an art form, often relies on evoking emotional responses and connecting with audiences on a visceral level. As a result, decision-makers may prioritize their emotional reactions to a project over more objective assessments of its potential success. This inclination towards emotional decision-making could stem from a desire to create work that resonates emotionally with viewers, leading to a focus on the subjective impact of a film rather than its commercial or critical potential.

Furthermore, Forsyth's observation may also allude to the influence of personal relationships, politics, and industry trends in shaping decisions within the movie business. The dynamics of power and influence can lead to decisions that are driven by personal agendas, interpersonal dynamics, or industry fads rather than a careful analysis of a project's merits. In such a context, emotional considerations and personal biases may carry more weight than rational, objective evaluations of a film's potential.

It's important to note that while Forsyth's quote highlights the prevalence of emotional decision-making in the movie business, it does not discount the value of passion, intuition, and creativity in the industry. Emotions can play a crucial role in the artistic process, driving filmmakers to explore bold ideas, take risks, and push boundaries. However, the quote suggests that a balance between emotional and rational decision-making is essential for the sustained success and innovation of the movie industry.

In conclusion, Bill Forsyth's quote offers a thought-provoking reflection on the decision-making processes within the movie business. It underscores the prevalence of emotional considerations and subjective factors in shaping the direction of the industry, while also prompting a consideration of the potential impact and consequences of such decision-making. Ultimately, the quote invites a deeper exploration of the interplay between emotions, creativity, and rationality in the complex and dynamic world of filmmaking.