I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Profession: Journalist

Topics: Business, News, Want,

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Meaning: Roone Arledge, a prominent figure in journalism and television, made this statement in the context of his role as the president of ABC News. The quote reflects his ambition to position ABC as the go-to destination for news coverage, and his willingness to invest resources to achieve that goal. Arledge's influence and impact on the news industry, particularly through his innovative approach to television news, make this quote significant in understanding the dynamics of media competition and the pursuit of journalistic excellence.

Roone Arledge is widely regarded as a pioneering figure in the television news industry. During his tenure as the president of ABC News from 1977 to 1998, he transformed the way news was presented and consumed on television. Arledge's vision and leadership not only propelled ABC News to prominence but also set new standards for broadcast journalism. His commitment to excellence and his determination to position ABC as a leader in news coverage are evident in the quote, as he emphasizes the significance of being the first choice for news consumers and the willingness to invest in that position.

The quote encapsulates Arledge's strategic mindset and his understanding of the competitive nature of the news business. By urging everyone in the news business to consider ABC before any other source, he articulates a clear goal of dominance and influence. This reflects his belief in the value of being the primary source of information and the impact it can have on audience perception and trust. Additionally, his willingness to allocate additional resources, even if it means incurring extra costs, underscores his commitment to achieving and maintaining this position of preeminence.

Arledge's perspective on investing in ABC's prominence in the news business also reflects a broader understanding of the media landscape. In a highly competitive environment, where audience attention is a valuable commodity, the ability to capture and retain viewers is crucial. By positioning ABC as the first choice for news, Arledge recognized the potential long-term benefits of building brand loyalty and credibility. This strategic approach aligns with his broader vision of shaping the future of television news and solidifying ABC's standing as a trusted source of information.

Furthermore, the quote provides insights into Arledge's leadership style and his willingness to embrace calculated risks. By advocating for the allocation of additional resources to achieve their strategic objective, he demonstrates a willingness to invest in the long-term success of ABC News. This willingness to take calculated risks and prioritize excellence underscores his commitment to pushing boundaries and setting new benchmarks for news coverage.

In conclusion, Roone Arledge's quote encapsulates his strategic vision, leadership philosophy, and commitment to excellence in the news business. It reflects his ambition to position ABC as the foremost destination for news and his willingness to invest in that goal. Understanding the context of Arledge's influential role in shaping television news and his impact on the industry provides valuable insights into the significance of this quote within the broader landscape of media competition and journalistic excellence.

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