Meaning: The quote "Television is not vulgar because people are vulgar; it is vulgar because people are similar in their prurient interests and sharply differentiated in their civilized concerns" by George Gilder, an American writer, raises interesting points about the nature of television and its relationship with the audience. This quote suggests that television content is not inherently vulgar, but rather reflects the interests and concerns of the viewers.

Television, as a medium, has the ability to reflect and shape societal norms, values, and interests. It has the power to both entertain and inform, but it can also be a reflection of the cultural and social dynamics of its audience. Gilder's assertion that television is vulgar because people are similar in their prurient interests and sharply differentiated in their civilized concerns implies that television content is a product of the collective interests and concerns of the audience.

The first part of the quote, "Television is not vulgar because people are vulgar," challenges the common assumption that television content is inherently vulgar or base. Instead, Gilder suggests that the vulgarity of television is a reflection of the audience's interests and preferences. This perspective highlights the complex interplay between media content and audience reception. It suggests that television programming is a response to the demand for certain types of content, which may include sensational or titillating material.

The second part of the quote, "it is vulgar because people are similar in their prurient interests and sharply differentiated in their civilized concerns," delves deeper into the idea that television content mirrors the audience's desires and concerns. Gilder's assertion that people are similar in their prurient interests suggests that there is a commonality in the types of content that attract viewers. This could include elements of sensationalism, voyeurism, or other forms of titillation that appeal to a broad audience.

At the same time, Gilder acknowledges that people are sharply differentiated in their civilized concerns. This implies that while there may be a shared interest in certain types of content, there are also differences in what individuals consider to be culturally or intellectually significant. This duality in the audience's interests and concerns may contribute to the varied nature of television programming, which encompasses both highbrow cultural content and lowbrow entertainment.

In essence, Gilder's quote challenges us to consider the complex relationship between television content and its audience. It prompts us to think critically about the factors that influence the programming choices made by television networks and producers. Furthermore, it suggests that the perceived vulgarity of television is a reflection of societal interests and concerns, highlighting the dynamic interplay between media and culture.

In conclusion, George Gilder's quote sheds light on the nuanced nature of television and its relationship with the audience. It invites us to consider the role of audience interests and concerns in shaping television content, challenging us to reflect on the cultural, social, and psychological factors that influence what we see on the screen. By understanding the complex interplay between television and its audience, we gain valuable insights into the dynamics of media and its impact on society.