Meaning: This quote by Greg Ginn, a musician and the founder of the influential punk rock band Black Flag, encompasses the essential balance between the business and creative aspects of the music industry. Ginn's insight reflects the challenges and opportunities that arise when managing the artistic and commercial aspects of a musical career. In this discussion, we will explore the significance of Ginn's quote, the implications for musicians and industry professionals, and the strategies for achieving success in both the business and creative realms of the music industry.

The first part of Ginn's quote emphasizes the importance of managing the business side of a musical career. In today's music industry, artists must navigate a complex landscape of contracts, negotiations, marketing, and financial planning. This requires a keen understanding of revenue streams, copyright laws, and the ability to make strategic decisions that will benefit the artist's long-term success. Furthermore, managing the business side of music involves building and maintaining professional relationships with managers, agents, record labels, and other industry professionals. These connections are crucial for securing performance opportunities, securing endorsements, and accessing resources that can help an artist's career flourish.

At the same time, Ginn's quote underscores the significance of nurturing the creative side of the music industry. Musicians must constantly innovate and push the boundaries of their art to capture the attention of audiences and stand out in a crowded market. This involves honing one's craft, experimenting with new sounds and styles, and staying true to one's artistic vision. Additionally, maintaining a strong connection with the creative process can lead to the development of a unique and authentic musical identity, which is essential for building a dedicated fan base and differentiating oneself from the competition.

Ginn's reference to "constantly surprising people" highlights the power of innovation and the element of surprise in music. This notion suggests that musicians should strive to create work that is unexpected, thought-provoking, and emotionally resonant. By consistently challenging artistic norms and embracing unconventional approaches, artists can captivate audiences and leave a lasting impression. Furthermore, this element of surprise can help musicians stay relevant and engage with their fans in meaningful ways, ultimately contributing to the growth and longevity of their careers.

The second part of Ginn's quote emphasizes the importance of standing by bands until they have "grown on people." This notion speaks to the patience and perseverance required in the music industry. Building a dedicated fan base and achieving widespread recognition often takes time, dedication, and unwavering commitment to one's artistic vision. It also requires artists and industry professionals to invest in long-term strategies that prioritize sustainable growth and meaningful connections with audiences. By staying true to their creative vision and maintaining a steadfast presence in the industry, musicians can gradually earn the trust and admiration of fans, leading to enduring success and a lasting impact on the music world.

In conclusion, Greg Ginn's quote encapsulates the delicate balance between the business and creative aspects of the music industry. It serves as a reminder to musicians and industry professionals that success in the music industry requires a harmonious integration of artistic innovation and savvy business acumen. By understanding the significance of managing the business side of music, nurturing creative endeavors, and embracing the element of surprise, musicians can position themselves for long-term success and leave a meaningful impact on the industry and their audiences.