Meaning: Greg Ginn, an American guitarist, songwriter, and record label owner, made this statement about the challenges of running a record label. As the founder of SST Records, Ginn has a unique perspective on the music industry and the difficulties of promoting and distributing music that may not fit into mainstream categories. In this quote, Ginn reflects on the struggle of promoting the music he personally enjoys and the effort required to connect with an audience for each record.

Running a record label is a complex and demanding task, especially for independent labels that prioritize artistic integrity and diversity of musical styles over commercial success. Ginn's statement highlights the ongoing challenge of promoting music that may not conform to mainstream trends and may require a more targeted and dedicated effort to find its audience.

SST Records, founded in 1978, has been known for releasing music across various genres, including punk rock, hardcore, and experimental music. Ginn's commitment to releasing music that he personally enjoys and believes in has been a defining feature of SST Records. However, this approach also means that each release may require a unique marketing and promotional strategy to connect with its intended audience.

The quote also underscores the importance of understanding the audience for each record. Unlike mainstream labels that may focus on promoting music with mass appeal, Ginn's approach necessitates a deeper understanding of the specific audience that is likely to appreciate each release. This may involve engaging with niche communities, music enthusiasts, and independent distributors who can help connect the music with its intended listeners.

In the context of the modern music industry, Ginn's words remain relevant as independent artists and labels continue to face the challenge of breaking through the noise and reaching their target audience. With the proliferation of digital platforms and streaming services, the sheer volume of music available can make it even more difficult to capture the attention of potential listeners.

Ginn's quote also speaks to the idea that running a record label is not just about releasing music; it is about building relationships with the audience. This may involve engaging with fans directly through social media, organizing live events, and creating a sense of community around the music. It requires a personal and hands-on approach to connecting with the people who will appreciate and support the label's releases.

In conclusion, Greg Ginn's quote reflects the ongoing challenge of running a record label that prioritizes promoting music based on personal taste and artistic merit. It highlights the need for a tailored approach to finding an audience for each record, as well as the importance of understanding and engaging with the specific communities that will appreciate the music. Ultimately, it underscores the dedication and effort required to maintain a record label that stays true to its vision and continues to release music that may not always be the easiest to promote in the mainstream music industry.