Meaning: This quote is a statement by David Ginola, a former professional footballer, expressing his intention to film another advertisement for Carte Noire, a well-known coffee brand, during the summer. David Ginola is a retired French footballer who played as a winger for several prominent clubs, including Paris Saint-Germain, Newcastle United, Tottenham Hotspur, and Aston Villa. After his successful football career, Ginola has ventured into various other endeavors, including acting and modeling, making him a well-recognized and versatile public figure.

Carte Noire is a brand of coffee that was established in 1978 and has since become a popular choice among coffee enthusiasts. The brand is known for its high-quality coffee products, including ground coffee, whole beans, and instant coffee, all of which are renowned for their rich and aromatic flavors. Over the years, Carte Noire has also gained recognition for its creative and visually appealing advertising campaigns, often featuring well-known personalities to promote its products.

Ginola's involvement in filming an advertisement for Carte Noire signifies the brand's continued commitment to utilizing influential figures to endorse its products. As a well-respected athlete and public figure, Ginola's participation in Carte Noire's advertising endeavors can potentially enhance the brand's visibility and appeal to a broader audience. Additionally, his association with the brand may serve to reinforce Carte Noire's image as a sophisticated and desirable choice in the world of coffee.

The mention of filming the ad in the summer suggests that the advertisement's release may be strategically timed to coincide with seasonal trends or events. Summer is often associated with leisure, relaxation, and social gatherings, and Carte Noire may seek to capitalize on this by presenting its products as a fitting complement to the warm weather and outdoor activities that define the season. Furthermore, the summer timeframe may indicate that the ad will feature themes or imagery that align with the vibrant and refreshing characteristics often associated with this time of year.

Ginola's statement also implies his ongoing involvement with Carte Noire, suggesting a continued partnership between the athlete and the brand. Such long-term collaborations can be beneficial for both parties, as they allow for the development of a consistent and recognizable brand image while also providing the endorsing personality with a platform to engage with their audience and expand their personal brand.

In conclusion, David Ginola's intention to film another ad for Carte Noire in the summer reflects the enduring appeal and marketing strategies of the renowned coffee brand. His involvement underscores the brand's commitment to leveraging influential figures to promote its products and maintain a strong brand presence. As the advertisement is anticipated to be released in the summer, it may be strategically positioned to align with seasonal themes and capitalize on the characteristics associated with this time of year. Overall, this statement highlights the intersection of sports, celebrity endorsements, and marketing in the promotion of consumer goods and the cultivation of brand identity.