Meaning: Norman Granz was a prominent figure in the jazz music industry, known for his influential work as a concert promoter, record producer, and manager. The quote, "When I was doing jazz concerts in America, I would use the biggest names I could find," reflects Granz's approach to organizing and promoting jazz concerts during his career. Granz's commitment to featuring renowned and influential artists in his concerts played a significant role in shaping the jazz music scene in America and beyond.

During the mid-20th century, Granz made significant contributions to the jazz music industry by promoting and producing concerts featuring some of the most celebrated names in the genre. His approach to curating lineups for these events was characterized by his deliberate choice to showcase the talents of established and highly regarded jazz musicians. By featuring the "biggest names" in his concerts, Granz not only provided audiences with exceptional musical experiences but also contributed to the recognition and appreciation of these artists within the broader music community.

Granz's emphasis on showcasing prominent jazz musicians had a profound impact on the development and popularization of the genre. By bringing together iconic figures in the jazz world, he created platforms for these artists to share their talents with diverse audiences. This approach not only elevated the status of jazz music but also contributed to the cultural significance of the genre, solidifying its place as a vital and influential form of musical expression.

Furthermore, Granz's commitment to featuring the "biggest names" in his concerts also speaks to his dedication to presenting high-quality performances to jazz enthusiasts. By prioritizing the inclusion of established and respected artists, he ensured that audiences would have the opportunity to experience extraordinary musical performances, thereby contributing to the overall growth and appreciation of jazz as an art form.

In addition to his work as a concert promoter, Norman Granz was also instrumental in advocating for racial equality within the jazz music industry. He played a pivotal role in challenging racial segregation practices by organizing integrated concerts and refusing to conform to discriminatory norms prevalent in the United States at the time. Granz's efforts to promote racial equality and create inclusive spaces within the jazz community further underscore the significance of his quote and his impact on the industry.

Overall, Norman Granz's quote, "When I was doing jazz concerts in America, I would use the biggest names I could find," encapsulates his dedication to promoting the most esteemed and influential jazz musicians of his time. His commitment to featuring renowned artists not only contributed to the success of his concerts but also left a lasting legacy in the jazz music industry, shaping the way audiences perceive and appreciate the genre. Granz's influential work continues to inspire and resonate with music enthusiasts, reflecting his enduring impact on the world of jazz.