Meaning:
Norman Granz, a renowned American music impresario, made this statement in 1958, expressing his decision to permanently relocate to Europe. Granz was a pivotal figure in the world of jazz, known for his influential work as a concert promoter, record producer, and manager for some of the most iconic jazz musicians of the 20th century. His decision to move to Lugano, Switzerland, in 1959 marked a significant shift in his career and personal life.
Granz was born in Los Angeles in 1918 and developed a deep passion for jazz at a young age. He began his career in the music industry as a concert promoter, organizing events that featured prominent jazz artists. In 1944, he founded Clef Records, which later evolved into Verve Records, a label that played a crucial role in bringing jazz to a wider audience and promoting racial integration in the music industry.
Throughout his career, Granz was a staunch advocate for racial equality and civil rights. He actively fought against segregation and discrimination, using his influence to ensure that his concerts were integrated and that African American musicians received equal treatment and opportunities. This commitment to social justice and equality was a defining characteristic of his work and legacy.
Granz's decision to move to Lugano, Switzerland, in 1959 was likely influenced by a combination of personal and professional factors. By that time, he had already achieved significant success in the United States, and his relocation to Europe may have been driven by a desire for new opportunities and experiences. Switzerland, known for its natural beauty, cultural richness, and political neutrality, may have offered an attractive setting for Granz to continue his work in the music industry while enjoying a different lifestyle.
Lugano, located in the Italian-speaking region of Switzerland, has a rich cultural heritage and is known for its picturesque landscapes and vibrant arts scene. For Granz, it may have provided a peaceful and inspiring environment in which to nurture his passion for jazz and continue his efforts to promote the music and the artists he represented.
Granz's decision to live in Europe permanently also signaled a shift in the geographical focus of his work. While he continued to be involved in the American music scene, his presence in Europe allowed him to further expand his influence and connections within the global jazz community. This move may have facilitated new collaborations with European musicians and opened up opportunities to bring American jazz artists to European audiences.
In conclusion, Norman Granz's decision to live in Lugano, Switzerland, in 1959 marked a significant moment in his career and personal life. It reflected his enduring commitment to promoting jazz on an international scale and his willingness to embrace new experiences and opportunities. Granz's impact on the music industry, particularly in the realm of jazz, continues to be celebrated, and his legacy as a pioneering advocate for social justice and equality endures.