Meaning: Norman Granz, a renowned American jazz music impresario, made this statement, shedding light on the popularity and economic success of jazz music in different parts of the world. Granz was a key figure in the jazz world, known for his influential work as a producer and manager for many jazz musicians, including Ella Fitzgerald, Oscar Peterson, and Dizzy Gillespie.

The quote reflects Granz's observation that despite Amsterdam's large population, jazz music is not as economically successful there as it is in Japan. The contrast he draws between the two locations suggests that exposure to jazz music plays a significant role in its commercial success.

Amsterdam, the capital city of the Netherlands, has a diverse and vibrant cultural scene, with a rich history of music and arts. The city's population exceeds a million people, making it a significant urban center in Europe. With such a large population, one might expect jazz music to thrive economically, given its historical significance and influence in the realm of music. However, according to Granz, this does not seem to be the case.

Granz's assertion that jazz is more profitable and successful in an economic sense in Japan is intriguing. Japan has developed a strong affinity for jazz over the years, with a dedicated fan base and thriving jazz scene. The country's appreciation for jazz has translated into commercial success for the genre, as evidenced by its widespread popularity and economic viability.

Granz attributes this success in Japan to the notion that the Japanese audience has not been exposed enough to jazz. This suggests that the relative novelty of jazz in Japan has contributed to its economic prosperity. The quote implies that in a market where jazz is less saturated and more novel, there is greater potential for economic success.

It's important to consider the broader cultural and historical contexts that may have influenced the differing fortunes of jazz in Amsterdam and Japan. Amsterdam has a long-standing tradition of embracing various forms of music and art, and its diverse cultural landscape has made it a hub for creative expression. On the other hand, Japan has also been a fertile ground for artistic innovation, with a deep appreciation for various musical genres, including jazz.

Granz's statement raises thought-provoking questions about the relationship between exposure, novelty, and economic success in the music industry. It suggests that the commercial viability of a musical genre can be influenced by the level of exposure and familiarity within a particular market. The quote also underscores the impact of cultural context and historical factors on the reception and economic success of music.

In conclusion, Norman Granz's quote offers valuable insights into the economic dynamics of jazz music in different parts of the world. It prompts us to consider the interplay of exposure, cultural context, and novelty in shaping the commercial fortunes of musical genres. By examining the contrasting experiences of Amsterdam and Japan, we gain a deeper understanding of the complex factors that contribute to the economic success of jazz music.