Meaning: This quote by George Grosz, a prominent German artist known for his satirical and critical works, delves into the commodification of art and the cult of personality surrounding artists. Grosz was a key figure in the Dada and New Objectivity movements, and his sharp commentary on society and the art world is evident in this quote. Let's break down the quote and explore its implications.

First, Grosz highlights the "cult of individuality and personality" that surrounds painters and poets. This cult of personality refers to the tendency in the art world to elevate and celebrate the unique qualities and personal stories of artists, often to the point of overshadowing their actual works. The public's fascination with the personal lives, struggles, and eccentricities of artists can sometimes lead to a distorted emphasis on the individual rather than the art itself.

Grosz then asserts that this cult of personality "promotes painters and poets only to promote itself." In other words, the art world's focus on the personal narratives and personas of artists serves the purpose of perpetuating the art market and industry. The narrative of the tortured or eccentric genius, for example, can be exploited to create a marketable image that enhances the commercial value of the artist's work.

Furthermore, Grosz suggests that this phenomenon is "really a business," emphasizing the commercial nature of the art world. The promotion of artists and their personalities is not solely driven by a genuine appreciation of their creative output, but rather by the desire for profit and marketability. This aligns with Grosz's critical stance on the capitalist system and its influence on art and society.

The artist's assertion that "the greater the 'genius' of the personage, the greater the profit" serves as a scathing critique of the commercialization of art. Here, Grosz exposes how the exaggerated perception of an artist's genius or uniqueness directly correlates with financial gain. This dynamic can lead to the exploitation of artists and the prioritization of marketable personas over artistic merit.

In essence, Grosz's quote sheds light on the complex relationship between art, commerce, and the cult of personality. It invites reflection on the ways in which artists are commodified, marketed, and consumed within the framework of the art industry. The quote also underscores the need to reevaluate the value systems that dictate the appreciation and consumption of art in a commercialized society.

In conclusion, George Grosz's quote encapsulates a critical perspective on the intersection of art and commerce, highlighting the pervasive influence of the cult of personality and its implications for the art world. By probing the underlying business motives and the commodification of artistic genius, Grosz challenges us to reconsider how we perceive and support artists in a society where commercial interests often overshadow creative integrity.