Meaning: Skitch Henderson, an American musician and conductor, made this statement about the rise of Pops orchestras and their increasing popularity among European orchestras. The quote reflects the changing landscape of orchestral music and the growing commercial appeal of Pops orchestras.

Pops orchestras, also known as popular orchestras, are symphonic ensembles that perform a wide range of popular music, including Broadway hits, film scores, jazz, and contemporary pop songs. Unlike traditional orchestras, which primarily focus on classical repertoire, Pops orchestras cater to a broader audience by offering a diverse selection of music that is accessible and entertaining.

In the past, Pops orchestras were relatively rare, with only a few established ensembles specializing in popular music. However, as Skitch Henderson noted, the landscape has evolved, and there has been a proliferation of Pops orchestras, particularly in Europe. This expansion can be attributed to several factors, including the changing preferences of audiences, the commercial potential of popular music, and the desire of orchestras to diversify their programming to attract new listeners.

One significant driver behind the growth of Pops orchestras is the appeal of popular music to a broader audience. While classical music has a devoted following, Pops orchestras have the ability to attract a more diverse demographic, including younger audiences and individuals who may not have a strong affinity for traditional orchestral repertoire. By offering familiar and contemporary music in a symphonic setting, Pops orchestras provide a unique and accessible concert experience for a wider range of listeners.

Furthermore, the commercial viability of Pops orchestras has not gone unnoticed by European orchestras. As Skitch Henderson pointed out, many orchestras now see Pops performances as a lucrative opportunity to generate revenue through live concerts and recording projects. By embracing popular music, orchestras can expand their audience base, attract corporate sponsorships, and capitalize on the market demand for popular music recordings.

The rise of Pops orchestras also reflects a broader trend in the music industry, where the boundaries between musical genres are becoming increasingly blurred. As orchestras seek to stay relevant in a rapidly changing cultural landscape, they are embracing a more inclusive and eclectic approach to programming. This shift is evident in the growing number of orchestras that are incorporating Pops concerts into their season schedules and exploring collaborations with popular artists and composers.

In summary, Skitch Henderson's quote encapsulates the changing dynamics of orchestral music, particularly the increasing relevance and commercial appeal of Pops orchestras. The expansion of Pops orchestras in Europe and their newfound popularity as a "golden wand" for financial success underscore the evolving nature of orchestral programming and the enduring appeal of popular music within the classical music tradition. As orchestras continue to adapt to shifting audience preferences and market demands, Pops orchestras are likely to remain a vibrant and integral part of the contemporary orchestral landscape.