Meaning: The quote by Andy Hertzfeld, an inventor and computer scientist, sheds light on the tumultuous relationship between Apple and General Magic, a company that played a pivotal role in shaping the future of mobile computing. The quote encapsulates the complex dynamics of the tech industry, where partnerships can quickly turn into fierce competition.

In the early 1990s, General Magic was a pioneering company that aimed to create a handheld personal communicator, a precursor to modern smartphones. The company was founded by former Apple employees, including Bill Atkinson, Andy Hertzfeld, and Marc Porat, and received crucial support from Apple in its initial stages. Apple provided financial backing and resources to help General Magic bring its vision to life.

However, as General Magic made progress in developing its innovative technology, Apple's perspective on the venture evolved. The quote suggests that Apple, perhaps recognizing the potential of General Magic's ideas, decided to shift its strategy and pursue a similar vision independently. This shift in Apple's stance posed a significant challenge to General Magic, as it found itself facing competition from its former benefactor.

The phrase "decided they would rather BE General Magic" implies that Apple sought to emulate or even surpass the work of General Magic, potentially viewing the company as a threat or recognizing the value of its endeavors. This shift in Apple's approach put General Magic in a difficult position, as it had to navigate the competitive landscape while striving to maintain its innovative edge.

The quote also alludes to the adversarial nature of the relationship, with Hertzfeld stating that Apple "tried to make us blink out of existence." This suggests that Apple's actions posed a formidable challenge to General Magic's survival and success. Despite General Magic's resilience, Hertzfeld acknowledges that the company eventually succumbed to the pressures imposed by Apple's competitive moves.

The narrative conveyed in the quote reflects the intricate dynamics of the tech industry, where alliances can quickly transform into rivalries, and where the pursuit of innovation and market dominance can lead to intense competition. It also highlights the vulnerability of smaller, innovative companies when faced with the power and resources of industry giants.

General Magic's story serves as a cautionary tale and a testament to the complexities of navigating the tech landscape. Despite the company's eventual demise, its legacy lives on in the form of groundbreaking ideas and technological innovations that have influenced the evolution of mobile computing.

In conclusion, Andy Hertzfeld's quote offers a poignant reflection on the intricate relationship between Apple and General Magic, capturing the challenges and dynamics of the tech industry. It serves as a reminder of the competitive forces at play and the impact of strategic decisions on the trajectory of pioneering companies.