Meaning: This quote by Kenny Hickey, a musician, reflects the complex relationship between traditional media, such as radio, and new digital platforms, such as MP3s, in the music industry. Hickey suggests that while traditional radio may not support smaller bands like his own, the emergence of MP3s has provided a means for promotion and spreading the word about their music.

The first part of the quote, "a band like us, at our level and the way we have to promote ourselves and usually radio just completely turns their back on us," highlights the challenges that smaller or independent bands often face in gaining exposure through traditional channels such as radio. Many smaller bands struggle to secure airplay on mainstream radio stations, which often prioritize established or commercially successful artists. This can make it difficult for emerging bands to reach a wider audience and build a fan base through traditional means.

The second part of the quote, "at the same time I think Mp3s help promote us somewhat, spreading the word about the album and stuff," acknowledges the potential of MP3s and digital platforms in filling the gap left by traditional radio. MP3s, as a digital audio format, have revolutionized the distribution and consumption of music, enabling artists to reach a global audience without necessarily relying on traditional gatekeepers like radio stations or record labels. Through MP3s, musicians can share their music directly with fans, bypassing many of the barriers to entry that exist in the traditional music industry.

In the context of Hickey's quote, MP3s serve as a tool for self-promotion and dissemination of the band's music. By making their music available in digital format, bands like Hickey's can leverage online platforms to connect with fans, share their work, and build a following. This democratization of music distribution has empowered independent artists to take control of their own promotion and reach audiences that may not be accessible through traditional media channels.

Furthermore, the quote reflects the broader shift in consumer behavior and music consumption patterns. With the rise of digital music platforms and streaming services, listeners have increasingly turned to online sources to discover and access music. This shift has reshaped the dynamics of music promotion, with digital platforms offering new opportunities for exposure and engagement.

It's important to note that while MP3s and digital platforms offer new promotional avenues for musicians, they also present challenges. The sheer volume of music available online can make it difficult for independent artists to stand out amidst the noise. Additionally, the shift towards digital distribution has impacted revenue streams for musicians, with debates surrounding fair compensation for streaming and digital downloads.

In conclusion, Kenny Hickey's quote captures the dual nature of the music industry in the digital age. While traditional radio may present barriers for smaller bands, MP3s and digital platforms offer alternative means for promotion and audience engagement. The evolving landscape of music distribution and consumption continues to shape the strategies and experiences of musicians, prompting ongoing discussions about the intersection of technology, promotion, and artistic visibility.