Meaning: The quote by Brit Hume, a well-known journalist, addresses the challenges and opportunities that arise when a previously perceived weakness becomes a significant factor in a particular context. In the context of the quote, the situation seems to have evolved rapidly, forcing the speaker, presumably Hume himself or the entity he represents, to adapt and respond quickly in order to remain competitive.

The phrase "What played to what had been a relative weakness for us" suggests that the individual or organization represented by the speaker had previously considered a certain aspect of their operations to be a weakness, or at least less than a strength. However, this weakness, whatever it may be, has now become a significant factor in their overall situation. The use of the word "relative" implies that the weakness was not necessarily a major impediment before, but it has now assumed greater importance.

The phrase "this was exploding overseas as well" indicates that the impact of this weakness is not limited to a specific location or market. It has become a growing concern beyond their usual scope of operation, suggesting that it is a global or at least a widespread issue. The word "exploding" conveys a sense of rapid and significant growth or expansion, indicating the urgency and scale of the challenge being faced.

The statement "we had to scramble to mount some reach and get into places and be competitive on the ground" reflects the immediate and urgent response required to address the evolving situation. The term "scramble" suggests a hurried and somewhat chaotic effort to mobilize and respond. The phrase "mount some reach" likely refers to the need to extend their influence or presence, possibly in new or unfamiliar territories. "Get into places" further emphasizes the need to expand their reach and establish a competitive position in new markets or areas of operation. Finally, "be competitive on the ground" underscores the necessity to not only enter these new arenas but also to effectively compete within them, indicating the need for a comprehensive and sustainable strategy.

This quote encapsulates the need for adaptability and agility in the face of changing circumstances, particularly in the context of global operations. It highlights the importance of recognizing and responding to emerging challenges, even if they were not significant factors in the past. The reference to "being competitive on the ground" also suggests the need for a hands-on and immersive approach to addressing these challenges, rather than relying solely on pre-existing strategies or assumptions.

Overall, the quote conveys a sense of urgency and the need for proactive measures to address a rapidly evolving situation. It serves as a reminder of the dynamic nature of business and the necessity of continuously reassessing and adapting strategies to remain competitive, especially in the global arena.