Meaning: Roy Ayers, a prominent American funk, soul, and jazz musician, made this statement about selling his records directly to fans either online or at his live shows. In this quote, Ayers highlights the advantages of bypassing traditional distribution channels and selling directly to the consumer. He emphasizes the ability to offer a more competitive price and a more personal connection with the audience. This approach reflects the changing dynamics of the music industry and the increasing importance of direct artist-to-fan relationships.

Ayers' decision to sell his records online or at live shows underscores the impact of technological advancements on the music industry. With the proliferation of digital platforms and e-commerce, artists have more control over the distribution and sale of their music. By leveraging online channels, artists can reach a wider audience and reduce their reliance on traditional record stores and distributors.

The ability to undersell distributors and stores is a significant advantage for artists who choose to sell their records directly. By removing intermediaries from the sales process, artists can price their records more competitively, making their music more accessible to fans. This direct-to-consumer approach also allows artists to retain a larger portion of the revenue generated from record sales, as they are no longer subject to the markups imposed by distributors and retailers.

Furthermore, Ayers points out that selling records directly to fans after live performances can be particularly effective. When fans have just experienced a live performance, they are more likely to be emotionally invested in the music and eager to support the artist. This direct interaction creates a personal connection between the artist and the audience, enhancing the overall concert experience and fostering a sense of loyalty among fans.

Ayers' emphasis on the value of live performances in driving record sales aligns with the broader trend of artists relying on touring and live events as a primary source of income in the digital age. As streaming services have reshaped the music consumption landscape, many artists have turned to live performances as a way to connect with their audience and generate revenue. By leveraging the momentum of a live show to sell records directly to fans, artists can capitalize on the immediate impact of their performance and strengthen their relationship with their fan base.

In addition to the financial benefits, selling records directly to fans offers artists the opportunity to provide a more personalized and authentic experience. By interacting directly with fans during the sales process, artists can create a sense of community and appreciation for their work. This direct engagement can lead to a more loyal and dedicated fan base, as fans feel a deeper connection to the artist and their music.

Moreover, the quote reflects a broader shift in the music industry towards decentralized and independent distribution models. As technology has empowered artists to self-publish and distribute their music, many have chosen to bypass traditional record labels and distribution networks in favor of retaining greater control over their creative output and commercial activities. This trend has led to a proliferation of independent artists and labels operating outside the traditional music industry infrastructure.

In conclusion, Roy Ayers' statement about selling his records directly to fans online or at live shows highlights the evolving dynamics of the music industry in the digital age. By leveraging online platforms and live performances, artists can connect directly with their audience, offer competitive pricing, and cultivate a more authentic and loyal fan base. This direct-to-consumer approach reflects the increasing autonomy and entrepreneurial spirit of artists in an industry undergoing profound transformation.