Meaning: The quote by Robert Iger, a renowned businessman, emphasizes the importance of adapting to the changing needs and demands of consumers in the business world. It underscores the idea that traditional rules and practices may no longer be as effective in meeting the expectations of modern consumers, and that businesses must be willing to evolve and create new rules in order to better serve their customers.

In today's rapidly evolving market landscape, consumer preferences and behaviors are constantly shifting. With the advent of new technologies, changes in social and cultural norms, and the increasing influence of globalization, the way consumers interact with businesses and make purchasing decisions has undergone significant transformation. As a result, it has become crucial for businesses to stay attuned to these changes and be willing to adapt their strategies and practices accordingly.

The notion of putting aside old rules and creating new ones reflects the need for businesses to embrace innovation and flexibility in their approach to consumer engagement. Rather than adhering rigidly to established norms and practices, Iger suggests that businesses should be open to reimagining their strategies and operations in order to align with the evolving needs and desires of the consumer.

Furthermore, the emphasis on following the consumer and understanding what they want and where they want to go underscores the importance of consumer-centricity in business operations. Instead of imposing predetermined strategies onto consumers, Iger advocates for a more responsive and customer-focused approach. This involves actively listening to consumer feedback, monitoring market trends, and leveraging insights to shape business decisions and offerings in a way that resonates with the consumer.

In the context of the digital age, where consumers have access to a wealth of information and options at their fingertips, businesses are compelled to prioritize consumer satisfaction and convenience. This entails not only delivering high-quality products and services, but also ensuring a seamless and personalized experience for consumers at every touchpoint.

Iger's quote also speaks to the concept of disruption and the need for businesses to embrace change rather than resist it. In an era characterized by rapid technological advancements and market disruptions, the ability to adapt and innovate has become a competitive differentiator for businesses. By recognizing the importance of creating new rules, Iger encourages a mindset of agility and creativity that is essential for navigating the complexities of the modern business environment.

Ultimately, Iger's quote serves as a reminder that the success of a business is intricately linked to its ability to evolve in tandem with the evolving needs and preferences of consumers. By prioritizing consumer-centricity, embracing innovation, and being willing to challenge traditional norms, businesses can position themselves for sustained relevance and success in an ever-changing marketplace.

In conclusion, Robert Iger's quote encapsulates the imperative for businesses to prioritize consumer needs, adapt to change, and be willing to redefine traditional rules in order to thrive in today's dynamic business landscape. It underscores the importance of consumer-centricity, innovation, and agility as key drivers of success in meeting the evolving demands of the modern consumer.