Meaning: The quote by Tahar Jelloun underscores the significance of television as a major medium of communication and its potential for shaping societal values and perspectives. In his statement, Jelloun emphasizes the need to engage with television in a constructive manner, acknowledging its pervasive influence and advocating for the expression of progressive and transformative ideas through this medium.

Television has long been recognized as a powerful tool for disseminating information, shaping public opinion, and reflecting cultural norms and values. Since its inception, television has played a pivotal role in shaping public discourse, influencing popular culture, and serving as a platform for the transmission of ideas, entertainment, and news. As such, its impact on society cannot be overlooked, and understanding how to effectively utilize this medium is crucial for individuals and communities alike.

Jelloun's assertion that "It is impossible to disregard such an important medium as television" underscores the ubiquity and reach of television in contemporary society. Indeed, television has become an integral part of everyday life for many people around the world, with its influence extending into virtually every aspect of modern culture. From entertainment and advertising to news and educational programming, television permeates various facets of human experience, making it a potent force in shaping individual and collective consciousness.

Moreover, Jelloun's call to "learn to work in it and express new values in it" highlights the need for proactive engagement with television as a means of effecting positive change. Rather than simply consuming content passively, Jelloun encourages individuals to actively participate in the creation and dissemination of values, ideas, and narratives through television. This proactive approach to television aligns with the recognition of its potential as a platform for advancing progressive and inclusive messages that can contribute to social and cultural transformation.

In today's digital age, the influence of television has expanded beyond traditional broadcast networks to include online streaming platforms, on-demand services, and social media. This evolution has further amplified the reach and impact of television, offering new opportunities for diverse voices and perspectives to be showcased and shared with global audiences. As such, the imperative to harness television as a vehicle for expressing new values and fostering meaningful dialogue has only grown in relevance.

From a practical standpoint, Jelloun's quote underscores the importance of media literacy and critical engagement with television content. As viewers, it is essential to develop the skills to discern between different types of programming, critically evaluate the messages being conveyed, and actively participate in shaping the narratives that are presented through television. By cultivating a nuanced understanding of how television operates as a medium of communication, individuals can become more discerning consumers and contributors to the cultural discourse that television facilitates.

In conclusion, Tahar Jelloun's quote serves as a poignant reminder of the pervasive influence of television and the responsibility that comes with engaging with this medium. By recognizing the significance of television, learning to navigate its complexities, and endeavoring to express new values through it, individuals and communities can harness its potential for positive social impact and cultural enrichment. Embracing a proactive and critical approach to television can empower individuals to contribute to a more inclusive, informed, and transformative media landscape.