Meaning: Norman Jewison, a renowned Canadian film director, producer, and writer, articulated this quote, shedding light on his approach to filmmaking. In this statement, Jewison emphasizes his role as a storyteller and expresses his aversion to using films as a means of social propaganda. His perspective offers valuable insights into the intersection of art, storytelling, and social commentary within the realm of filmmaking.

As a storyteller, Jewison's primary focus is on the narrative and the art of storytelling itself. Through his films, he seeks to engage audiences with compelling narratives, rich characters, and thought-provoking themes. By presenting stories that resonate with viewers on a human level, Jewison aims to create a powerful and immersive cinematic experience that transcends mere propaganda or advocacy.

Jewison's stance on avoiding the use of film as a vehicle for social propaganda underscores his commitment to maintaining the integrity of the storytelling process. While he acknowledges the potential for films to address important social issues and provoke meaningful discussions, he is wary of allowing the medium to be overshadowed by overt political or ideological messaging. Instead, he prioritizes the art of storytelling as a means of connecting with audiences on an emotional and intellectual level.

It is important to note that Jewison's perspective does not negate the significance of social commentary in film. On the contrary, many of his works effectively address relevant social issues and cultural themes. However, he approaches these subjects with a nuanced and balanced approach, weaving them into the fabric of the narrative without allowing them to overshadow the storytelling process.

Throughout his career, Jewison has demonstrated a keen ability to tackle complex and timely topics within the context of his films. From racial tensions in "In the Heat of the Night" to the exploration of institutionalized corruption in "The Hurricane," Jewison's body of work reflects a deep engagement with social and political themes. Yet, his approach to these subjects is characterized by a commitment to storytelling that transcends mere advocacy or polemics.

Jewison's emphasis on storytelling as the primary focus of his filmmaking aligns with a broader tradition of cinematic artistry. By prioritizing the narrative, character development, and emotional resonance of his films, he seeks to create enduring works of art that resonate with audiences across time and culture. In doing so, he underscores the power of storytelling as a universal and timeless medium for exploring the human experience.

In conclusion, Norman Jewison's quote encapsulates his identity as a storyteller and his reluctance to allow film to be reduced to a mere vehicle of social propaganda. His perspective highlights the enduring importance of storytelling as an art form and the delicate balance between addressing social issues and maintaining the integrity of the narrative. By embracing the power of storytelling to engage, provoke, and inspire, Jewison's approach to filmmaking offers valuable lessons for aspiring filmmakers and audiences alike.