Meaning: The quote "Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?" by Steve Jobs, the co-founder and former CEO of Apple Inc., reflects his perspective on the positioning of Apple in comparison to traditional automotive manufacturers. This quote is significant in the context of Apple's foray into the automotive industry with projects like the Apple Car, and it sheds light on the company's approach to competition and market dominance.

In this quote, Steve Jobs draws attention to the fact that Apple, a technology company, has achieved a market share in the automotive industry that surpasses that of renowned luxury car manufacturers such as BMW, Mercedes, and Porsche. By making this comparison, Jobs is highlighting the disruptive nature of Apple's presence in the automotive market and questioning the traditional notions of what defines success and market leadership.

One interpretation of this quote is that Jobs is challenging the conventional wisdom that success in the automotive industry is solely defined by the legacy and reputation of established car manufacturers. By juxtaposing Apple's market share with those of BMW, Mercedes, and Porsche, Jobs suggests that there is no inherent superiority in being a traditional automotive giant. Instead, he implies that innovation, consumer appeal, and market relevance are the true measures of success, regardless of the industry's established players.

Furthermore, the quote can be seen as a reflection of Apple's approach to entering new markets. Apple has a history of disrupting and redefining industries, as seen with the iPod, iPhone, and iPad's impact on the music, telecommunications, and computing industries, respectively. By drawing a parallel between Apple's market share and that of prestigious automotive brands, Jobs may be emphasizing the value of Apple's brand, technology, and consumer trust in reshaping the automotive landscape.

From a strategic standpoint, this quote may also serve as a statement of confidence in Apple's ability to compete and lead in the automotive sector. It suggests that Apple is not intimidated by the established players in the industry and is willing to challenge the status quo. This aligns with Apple's reputation for innovation and its willingness to disrupt existing markets with groundbreaking products and services.

In the broader context of business and competition, the quote can be interpreted as a reminder that success is not limited to a specific industry or a particular type of company. It underscores the idea that any organization, regardless of its origins or primary focus, has the potential to excel and dominate in new and unexpected markets. This aligns with the concept of "thinking outside the box" and embracing unconventional strategies to achieve success.

In conclusion, Steve Jobs' quote about Apple's market share in comparison to BMW, Mercedes, and Porsche in the automotive market encapsulates the company's disruptive approach to industry and market dominance. It challenges traditional notions of success, highlights the value of innovation and consumer appeal, and reflects Apple's confidence in its ability to compete in new sectors. This quote serves as a thought-provoking insight into Apple's mindset and approach to entering and reshaping industries beyond its traditional domain.