Meaning: The quote "Movies are immortal art - the first new art since Greek drama" by Eric Johnston, a businessman and former president of the Motion Picture Association of America, encapsulates the idea that movies are a form of art that has transcended time and become a timeless medium of expression. In this quote, Johnston implies that the impact of movies on society and culture is comparable to that of ancient Greek drama, marking the birth of a new art form with enduring significance.

Movies, as a medium of storytelling and artistic expression, have indeed left an indelible mark on human history. From the silent films of the early 20th century to the technologically advanced blockbusters of today, movies have evolved and adapted to reflect the changing values, beliefs, and aspirations of societies around the world. This evolution has allowed movies to maintain their relevance and appeal across generations, earning them the status of "immortal art" as referenced in Johnston's quote.

The comparison to Greek drama is also significant, as it highlights the profound impact of movies on the human experience. Greek drama, with its tragedies and comedies, served as a means of exploring the complexities of human emotions, relationships, and societal issues. Similarly, movies have become a powerful vehicle for storytelling, enabling filmmakers to address universal themes and provoke emotional and intellectual responses from audiences.

The influence of movies extends beyond mere entertainment; they serve as mirrors reflecting the values, struggles, and triumphs of humanity. From classic films that have shaped the collective consciousness, to contemporary works that challenge societal norms, movies have the ability to provoke thought, inspire change, and foster empathy. In this sense, they function as a form of art that engages and connects people across cultures and time periods.

Furthermore, the technological advancements in filmmaking have expanded the possibilities for artistic expression, allowing filmmakers to push boundaries and create immersive experiences for audiences. The use of visual effects, sound design, and cinematography has elevated the artistry of movies, enabling them to evoke profound emotional and sensory responses.

Additionally, the global reach of the film industry has made movies a universal language, transcending linguistic and cultural barriers. Through the distribution of films across borders, diverse stories and perspectives are shared, fostering a greater understanding and appreciation of different cultures. This global impact has reinforced the enduring relevance of movies as a powerful and influential art form.

In conclusion, Eric Johnston's quote succinctly captures the enduring significance of movies as "immortal art." As a form of artistic expression that has evolved since the early days of silent films, movies have become a timeless medium that resonates with audiences worldwide. By likening movies to the groundbreaking art of ancient Greek drama, Johnston emphasizes their profound impact on society and culture, highlighting their ability to provoke thought, inspire change, and transcend the boundaries of time and space.