Meaning: The quote "We have meetings with our record label to tell them how to market us" by Adam Jones, a musician known for his work as the guitarist for the band Tool, reflects the changing dynamics of the relationship between artists and record labels in the modern music industry. In the past, record labels held significant power and control over artists, dictating how they were marketed and promoted. However, with the rise of digital media and the increasing independence of artists, this dynamic has shifted, giving artists more control over their own branding and marketing strategies.

In the traditional music industry model, record labels were the gatekeepers of success for artists. They controlled the production, distribution, and marketing of the music, often shaping the public image and branding of the artists themselves. This power dynamic led to many artists feeling constrained and limited in their creative expression, as they were often pressured to conform to the label's commercial interests and market trends.

However, with the advent of digital platforms and social media, artists have gained the ability to connect directly with their fans and build their own personal brands. This shift in the industry has empowered artists to take a more active role in shaping their own image and reaching their audience without solely relying on traditional marketing channels controlled by record labels.

Adam Jones' quote reflects this shift, as it suggests that artists are now actively involved in the marketing and promotion of their own work, collaborating with their record labels to ensure that their artistic vision is accurately represented. This level of involvement in marketing decisions was not as common in the past, signaling a significant change in the relationship between artists and record labels.

Today, many artists have access to a wealth of digital tools and platforms that enable them to market and promote their music independently. From social media channels to streaming platforms, artists can engage directly with their fans, share their creative process, and even release music without the need for extensive label involvement. This level of autonomy has allowed artists to cultivate a more authentic and direct relationship with their audience, bypassing some of the traditional marketing strategies employed by record labels.

While this shift has undoubtedly provided artists with greater control and creative freedom, it has also introduced new challenges. Navigating the complex landscape of digital marketing and branding requires a different skill set than traditional music promotion, and many artists find themselves taking on multiple roles beyond just creating music, including managing their social media presence, engaging with fans, and developing their own marketing strategies.

In conclusion, Adam Jones' quote encapsulates a broader shift in the music industry, where artists are taking a more active role in shaping their own marketing and branding strategies. This change reflects the evolving dynamics between artists and record labels, as well as the opportunities and challenges that come with the increasing independence and autonomy of artists in the digital age. As the industry continues to evolve, the relationship between artists and record labels will likely continue to adapt, with artists playing a more significant role in how they are marketed and promoted to their audience.