Meaning: This quote by Ingvar Kamprad, the founder of the Swedish furniture company IKEA, reflects his philosophy and approach to business and life. In this quote, Kamprad emphasizes the values of simplicity, frugality, and practicality, which are deeply ingrained in the culture and operations of IKEA. The quote suggests that IKEA employees, or "Ikea people," do not prioritize materialistic displays of wealth and luxury, such as driving flashy cars or staying at expensive hotels. Instead, they embody a more humble and down-to-earth approach to living and working.

The ethos expressed in this quote is reflective of Kamprad's personal beliefs and the principles upon which he built the IKEA brand. Kamprad himself was known for his frugal lifestyle, often flying economy class and driving a modest car, despite being one of the wealthiest individuals in the world. His commitment to simplicity and cost-consciousness was not just a personal choice but also a fundamental aspect of IKEA's business strategy and corporate culture.

At the core of Kamprad's philosophy was the idea of providing well-designed, functional products at affordable prices to the many people. This concept shaped the entire business model of IKEA, from its product development and manufacturing processes to its marketing and retail strategies. By keeping costs low and passing on the savings to customers, IKEA has become synonymous with accessible and stylish home furnishings.

The quote also highlights the importance of humility and modesty in the IKEA culture. Rather than placing value on ostentatious displays of wealth, IKEA employees are encouraged to embody the company's values of practicality and down-to-earth living. This emphasis on humility has also been reflected in the company's approach to sustainability and social responsibility. IKEA has made significant commitments to reducing its environmental impact, promoting fair labor practices, and contributing to local communities.

Furthermore, the quote serves as a reminder that success in business does not have to be synonymous with extravagance. Kamprad's own life story exemplifies this principle, as he built IKEA into a global powerhouse while adhering to his personal values of thriftiness and simplicity. This approach has resonated with consumers around the world who appreciate IKEA's affordable yet well-designed products.

In conclusion, Ingvar Kamprad's quote encapsulates the values and principles that have shaped IKEA as a company. It reflects a commitment to simplicity, frugality, and humility, which are not only evident in the company's products and business practices but also in its broader impact on society and the environment. By staying true to these values, IKEA has established itself as a beloved and successful brand globally, demonstrating that a focus on practicality and accessibility can be just as powerful as a focus on luxury and opulence.