Meaning: This quote by Casey Kasem encapsulates the essential elements of creating a successful and impactful piece of media, whether it be a song, a film, or any form of artistic expression. Casey Kasem, an American radio personality, voice actor, and actor, is best known for being the host of several music radio countdown programs, most notably "American Top 40." Throughout his career, Kasem became an influential figure in the music industry and gained a deep understanding of what it takes to captivate an audience through entertainment.

At the heart of Kasem's quote is the idea that a successful piece of media must connect with its audience on two levels: rhythmically and emotionally. The "beat" represents the rhythmic and musical aspect of the content, while the "message" refers to the emotional and intellectual content of the piece. Kasem suggests that when these two elements come together effectively, the result is a "hit" – a piece of media that resonates with the audience and leaves a lasting impact.

The first part of the quote, "If the beat gets to the audience," emphasizes the importance of rhythm and musicality in creating a successful piece of media. Music, as a universal language, has the power to evoke emotions, create connections, and move people in profound ways. Whether it's a catchy melody, a driving rhythm, or an infectious groove, the beat of a song can be the driving force behind its appeal. When the beat "gets to the audience," it means that it has successfully hooked the listener and captured their attention. This could be through a strong and memorable musical hook, a danceable rhythm, or a unique sonic texture that sets the piece apart from others.

The second part of the quote, "and the message touches them," delves into the emotional and intellectual content of the media. Beyond the musical elements, the message or content of the piece plays a crucial role in its impact. Whether it's a thought-provoking lyric, a compelling storyline, or a powerful visual message, the emotional and intellectual resonance of the content is what ultimately connects with the audience on a deeper level. When the message "touches" the audience, it means that it has elicited an emotional response, sparked a thought, or conveyed a meaningful idea that resonates with the listener.

When Kasem states, "you've got a hit," he is referring to the ultimate goal of creating successful media – to produce a piece that captures the hearts and minds of the audience. A "hit" in the entertainment industry refers to a highly popular and widely acclaimed work that resonates with a large audience. It could be a chart-topping song, a blockbuster film, a bestselling book, or any form of media that achieves widespread success and recognition.

In summary, Casey Kasem's quote highlights the importance of combining rhythmic appeal with emotional and intellectual resonance to create impactful and successful media. By understanding the significance of both the beat and the message, creators can strive to produce work that not only captivates their audience but also leaves a lasting impression. Whether it's through music, film, literature, or any other form of art, the principles embodied in this quote serve as a timeless guide for crafting compelling and resonant content.