Meaning: The quote you've shared is attributed to Terry Kath, a talented musician best known as the original guitarist for the rock band Chicago. This quote sheds light on the influence and pressure exerted by industry professionals on artists, particularly in the context of the music industry. It also highlights the impact of trends and the constant pursuit of what is considered the next big thing.

In this quote, Kath reflects on a time when a certain individual, presumably a manager or industry insider, was insistent on the idea that rock music was the "big thing" at the time. This person seemingly believed that by aligning the band with this trend, they would increase their chances of success. As a result, the band was compelled to change its name to "The Big Thing" to fit this narrative.

This anecdote speaks to the often fickle and trend-driven nature of the music industry. It illustrates how external pressures can lead to decisions that may not align with the artistic vision or integrity of the musicians involved. The quote also hints at the frustration and disbelief Kath felt at being coerced to change something as fundamental as the band's name to conform to a trend.

While the quote is brief, it raises important questions about artistic autonomy, authenticity, and the commercialization of music. It prompts us to consider the balance between artistic expression and the demands of the industry, as well as the impact of trends on creative decision-making.

Terry Kath's experience, as shared in this quote, is not unique in the music industry. Many artists have faced similar pressures to adapt their sound, image, or branding to fit the current trends or industry expectations. This phenomenon reflects the broader influence of market forces and commercial interests on artistic endeavors.

The music industry has a long history of promoting certain genres, styles, or images as the next big thing, often shaping the tastes of the public and influencing the trajectory of artists' careers. This emphasis on the "big thing" can create a sense of urgency and competition among musicians and bands to align themselves with what is deemed commercially viable at any given moment.

Moreover, the pressure to conform to trends and industry expectations can sometimes overshadow the creative freedom and individuality of artists. This can result in a homogenization of music as artists may feel compelled to follow a formula for success rather than staying true to their unique artistic vision.

In conclusion, Terry Kath's quote offers a poignant glimpse into the complex dynamics between artistry and commercialism within the music industry. It serves as a reminder of the challenges artists face in maintaining their creative integrity while navigating the ever-changing landscape of trends and industry pressures. The quote invites us to critically examine the influence of external forces on artistic expression and to appreciate the importance of staying true to one's vision in the face of industry demands.