Meaning: This quote by Calvin Klein, the renowned American fashion designer, encapsulates his approach to marketing and advertising. Throughout his career, Klein has been known for pushing the boundaries and challenging societal norms through his provocative and controversial campaigns. By making this statement, he is defending his brand's approach to advertising, which often features suggestive and sensual imagery.

Klein's assertion that he is not selling sex but rather underwear and jeans reflects his belief that his brand's advertising is not intended to be pornographic or solely focused on sexual appeal. Instead, he positions his products as the primary focus of his marketing efforts, emphasizing the quality and style of his clothing over any sexual connotations. This distinction is important as it sets the tone for how his brand is perceived and how it navigates the often contentious intersection of fashion and sexuality.

Throughout the 1980s and 1990s, Calvin Klein's advertising campaigns generated both admiration and controversy, as they frequently featured scantily clad models in suggestive poses. These ads challenged traditional notions of beauty and sexuality, sparking debates about the portrayal of women in fashion and the impact of provocative imagery on society. Despite the criticism, Klein remained steadfast in his approach, defending his brand's creative vision and commitment to pushing boundaries.

Klein's quote also speaks to the broader debate surrounding the portrayal of sexuality in advertising. In an industry where sex has long been used to sell products, his statement serves as a reminder that there are different ways to approach marketing and that the focus should ultimately be on the product itself. By emphasizing that he is selling underwear and jeans, Klein aims to redirect the conversation away from the sexualized imagery and back to the tangible items he is offering to consumers.

While some may view Klein's advertising as controversial or even exploitative, others see it as a reflection of the changing attitudes towards sexuality and body positivity. By challenging societal norms and celebrating diversity in his campaigns, Klein has played a significant role in shaping the fashion industry's approach to inclusivity and representation.

Furthermore, Klein's quote underscores the complex relationship between fashion, consumerism, and sexuality. It raises questions about the role of advertising in perpetuating or challenging societal norms, as well as the ethical considerations involved in using provocative imagery to sell products. As the fashion industry continues to evolve, discussions around these topics remain relevant and ongoing.

In conclusion, Calvin Klein's quote encapsulates his brand's approach to advertising and its contentious relationship with sexuality. By asserting that he is not selling sex but rather underwear and jeans, Klein emphasizes the importance of focusing on the products themselves, despite the provocative nature of his advertising campaigns. This quote serves as a reminder of the complexities and debates surrounding the portrayal of sexuality in fashion and advertising, and the ongoing evolution of industry norms and standards.