Meaning: Nigel Kneale, an influential British screenwriter, is known for his innovative approach to storytelling. The quote, "You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite," encapsulates Kneale's fascination with subverting audience expectations and creating narratives that challenge conventional storytelling conventions.

Kneale's approach to storytelling can be seen in his work across various mediums, including television, film, and literature. He is best known for his pioneering work in the science fiction and horror genres, with a particular emphasis on using these genres to explore social and political themes. His most famous creation is perhaps the character of Professor Bernard Quatermass, a brilliant scientist who battles against various otherworldly threats in a series of influential television plays and films.

One of the key elements of Kneale's storytelling philosophy is the idea of subverting audience expectations. This can take many forms, from unexpected plot twists to the reversal of genre conventions. By turning a story "inside out," Kneale sought to challenge his audience and provoke new ways of thinking about familiar narratives.

Kneale's approach to storytelling can be seen as a reflection of his broader interest in exploring the unknown and the mysterious. His work often delves into the realms of the supernatural, the extraterrestrial, and the uncanny, using these elements to shed light on the darker aspects of human nature and society. By subverting traditional storytelling structures, Kneale aimed to create narratives that were both thought-provoking and emotionally resonant.

In many ways, Kneale's approach to storytelling can be seen as a precursor to the modern trend of subverting audience expectations in popular media. From the rise of "twist endings" in film and television to the popularity of unreliable narrators in literature, Kneale's influence can be felt in a wide range of contemporary storytelling techniques. His willingness to push the boundaries of conventional narrative forms has left a lasting impact on the way stories are told and consumed.

Overall, Nigel Kneale's quote about turning a story "inside out" encapsulates his innovative approach to storytelling and his desire to challenge audience expectations. Through his groundbreaking work in science fiction and horror, Kneale created narratives that continue to captivate and inspire audiences to this day. His legacy as a pioneering storyteller is a testament to the enduring power of subverting traditional storytelling conventions.