Meaning: The quote provided by renowned architect Rem Koolhaas reflects the significance of creating a physical presence that not only occupies space but also defines it. In the context of CCTV (China Central Television) headquarters in Beijing, this quote sheds light on the architectural philosophy and vision behind the design of this iconic structure.

CCTV Headquarters, also known as the CCTV Building, is a prime example of modern architectural marvels. Designed by the Dutch architect Rem Koolhaas and his firm OMA (Office for Metropolitan Architecture), the building stands as a symbol of cutting-edge design and innovation. Its unique and unconventional form has garnered global attention and has been widely acclaimed for its architectural significance.

Koolhaas's quote underscores the deliberate intention behind the creation of CCTV Headquarters. The building's design not only aims to physically occupy space, but also to define and generate a distinctive presence within its surroundings. This reflects the architect's vision of architecture as a means to shape and redefine the urban environment.

The concept of "making its presence felt" can be interpreted as the building's ability to assert its identity and impact the urban landscape. The CCTV Headquarters does not blend into the background; rather, it stands out as a bold and striking statement. Its unconventional form and structural innovation challenge traditional notions of architectural design, making it a defining feature of the Beijing skyline.

Furthermore, the idea of "generating a space and defining a space" emphasizes the building's role in creating an environment that is not only functional but also transformative. The architectural design of CCTV Headquarters redefines the spatial experience, both internally and externally. The building's interconnected volumes and structural daring create a dynamic and engaging space that challenges the conventional norms of building design.

Koolhaas's emphasis on "the main thing" underscores the fundamental importance of space in architecture. The building's form and presence are not merely aesthetic considerations, but essential elements that contribute to the overall experience and impact of the structure. In this context, the CCTV Headquarters is not just a building; it is a spatial intervention that shapes the cityscape and redefines the relationship between architecture and its environment.

From a broader perspective, Koolhaas's quote encapsulates the larger philosophy of OMA and its approach to architectural design. The firm's projects often seek to provoke new spatial experiences and challenge conventional notions of built environment. The CCTV Headquarters exemplifies this philosophy by pushing the boundaries of architectural expression and reimagining the possibilities of space and form.

In conclusion, Rem Koolhaas's quote about the importance of making a presence felt, generating space, and defining space encapsulates the architectural vision behind the CCTV Headquarters. The building's unconventional form, structural innovation, and transformative impact on its surroundings exemplify Koolhaas's philosophy of architecture as a means of shaping and redefining space. The quote serves as a lens through which to understand the bold and visionary approach to architecture that underpins the design of this iconic structure.