Meaning: This quote by Rem Koolhaas, a renowned architect and urban planner, sheds light on the growing trend of sustainable and environmentally friendly designs in the architectural and design industry. Koolhaas' statement suggests that designs with green features, such as sustainability and renewable energy sources like windmills, are receiving more attention and recognition, often leading to success in competitions and projects.

The concept of "literally green" in the quote refers to the literal color green, symbolizing nature and sustainability. As environmental concerns become more pressing, the focus on creating designs that are environmentally friendly and energy-efficient has gained significant momentum. This shift in perspective has led to the prioritization of sustainable and eco-friendly elements in architectural and design projects.

The mention of a "small windmill" in the quote highlights the significance of incorporating renewable energy sources into design projects. Windmills, along with other renewable energy technologies, have become emblematic of sustainable design and are often integrated into architectural plans as a means of reducing the environmental impact of buildings and structures.

In recent years, the global architecture and design community has witnessed a paradigm shift towards sustainable and green design practices. This shift is driven by a growing awareness of climate change, resource depletion, and the need for more responsible and environmentally conscious design solutions. As a result, the integration of green building principles, renewable energy technologies, and environmentally friendly materials has become increasingly prevalent in the industry.

Sustainable design encompasses various strategies aimed at minimizing the environmental impact of buildings and promoting the health and well-being of occupants. It involves considerations such as energy efficiency, water conservation, waste reduction, and the use of recycled and non-toxic materials. Sustainable design also encompasses the incorporation of renewable energy sources, such as solar panels, wind turbines, and geothermal systems, to reduce reliance on traditional energy sources and lower carbon emissions.

The shift towards green and sustainable design has also been influenced by the growing recognition of green building certifications and standards. Organizations such as the U.S. Green Building Council (USGBC) with its Leadership in Energy and Environmental Design (LEED) certification, and the International Living Future Institute with its Living Building Challenge, have played pivotal roles in promoting sustainable design practices and rewarding projects that prioritize environmental performance.

In addition to the environmental benefits, green and sustainable design also offers economic advantages. Energy-efficient buildings can result in long-term cost savings through reduced utility expenses and lower maintenance costs. Furthermore, sustainable design strategies can enhance the overall market value of properties and contribute to the well-being and productivity of occupants.

As the demand for sustainable design continues to grow, architects, designers, and developers are embracing innovative approaches to integrate green elements into their projects. This includes the use of passive design strategies to optimize natural light and ventilation, the implementation of green roofs and living walls to enhance biodiversity and reduce stormwater runoff, and the deployment of advanced building technologies to monitor and optimize energy consumption.

In conclusion, Rem Koolhaas' quote reflects the increasing emphasis on green and sustainable design in the architectural and design industry. The integration of environmentally friendly elements, such as small windmills and other sustainable features, has become a distinguishing factor in design competitions and projects. As the world grapples with environmental challenges, the shift towards sustainable design not only aligns with the principles of responsible architecture but also offers tangible benefits for the environment, economy, and society as a whole.