Meaning: This quote by Guy Laliberte, a Canadian businessman and co-founder of Cirque du Soleil, offers an interesting perspective on approaching the challenges of business. Laliberte suggests that business can be difficult, but it can be tackled in two different ways: seriously or with an element of entertainment, pleasure, and fun. He emphasizes the importance of infusing creativity and enjoyment into the business process. This approach reflects Laliberte's own experiences in building and managing successful ventures, such as Cirque du Soleil, which is known for its innovative and entertaining approach to live performance.

Laliberte's assertion that business can be approached with an entertainment aspect and fun challenges the traditional notion of corporate seriousness and formality. It encourages individuals to bring their creativity and passion into their work, and to find enjoyment and pleasure in the business process. This perspective aligns with the idea that when individuals are passionate about what they do and have fun doing it, they are likely to be more productive, innovative, and successful.

One interpretation of Laliberte's quote is that he advocates for a more holistic and balanced approach to business. Rather than viewing business solely as a serious and stressful endeavor, he encourages individuals to incorporate elements of enjoyment, pleasure, and fun into their work. This approach can lead to a more positive and fulfilling experience in the business world, fostering a workplace culture that values creativity, innovation, and employee well-being.

Laliberte's own career trajectory exemplifies this approach. Cirque du Soleil, the entertainment company he co-founded, revolutionized the circus industry by combining acrobatics, art, and music in a way that captivated audiences around the world. The success of Cirque du Soleil can be attributed to its unique and entertaining approach, which stems from Laliberte's belief in infusing fun and creativity into the business.

In a broader sense, Laliberte's quote can also be seen as a call for businesses to prioritize joy and happiness in the workplace. Research has shown that a positive work environment, where employees feel engaged and enjoy their work, can lead to higher productivity, improved morale, and lower turnover rates. By embracing an entertaining and fun approach to business, organizations can create a culture that fosters creativity, collaboration, and ultimately, success.

It's important to note that while Laliberte's quote encourages a fun and entertaining approach to business, it doesn't dismiss the challenges and complexities that come with running a company. Instead, it suggests that by infusing elements of enjoyment and pleasure into the business process, individuals can better navigate these difficulties and find fulfillment in their work.

In conclusion, Guy Laliberte's quote encourages a refreshing perspective on approaching business. By advocating for an entertaining and fun approach to the challenges of entrepreneurship and management, Laliberte highlights the value of creativity, enjoyment, and passion in the business world. His own experiences with Cirque du Soleil demonstrate the power of infusing entertainment and pleasure into business, and his words serve as a reminder that a joyful and creative approach can lead to success in the corporate arena.