Meaning: The quote "Make it new is the message not just of modern art but of modern consumerism, of which modern art is largely a mirror image" by Christopher Lasch captures the essence of the relationship between modern art and consumerism. Christopher Lasch was an American historian who was known for his critiques of contemporary culture and society. In this quote, he draws a parallel between the ethos of modern art and the ethos of modern consumerism, suggesting that both are driven by the imperative to constantly innovate and create something new.

The phrase "Make it new" is often attributed to the modernist poet Ezra Pound, who advocated for a break from traditional forms and a focus on innovation and originality in art. This concept of constant reinvention and novelty is central to the ethos of modern art, particularly in movements such as Cubism, Dadaism, and Surrealism, which sought to challenge established norms and push the boundaries of artistic expression.

Lasch's assertion that modern consumerism is a mirror image of modern art reflects the idea that the values and imperatives of the art world have permeated broader aspects of contemporary culture, particularly in the realm of commercialism and consumption. The emphasis on novelty, innovation, and constant reinvention in modern art has been co-opted by consumer culture, where the relentless pursuit of the latest and newest products drives economic activity and shapes individual desires and identities.

The relationship between modern art and consumerism is complex and multifaceted. On one hand, modern art has often been co-opted by consumer culture, with artists and artistic movements becoming enmeshed in the commercial art market and serving as a source of inspiration for advertising and branding. At the same time, modern art has also been critical of consumer culture, offering commentary on the commodification of art and the impact of consumerism on society.

In the context of modern consumerism, the imperative to "make it new" is evident in the constant cycle of product innovation and obsolescence, where companies are compelled to continually introduce new and improved versions of their offerings to capture consumer attention and drive sales. This emphasis on novelty and innovation has contributed to the rapid turnover of goods and the disposability of products, leading to concerns about sustainability and environmental impact.

Lasch's quote raises important questions about the intersection of art, consumerism, and culture. It prompts us to consider how the values and imperatives of modern art have been co-opted and reflected in broader aspects of contemporary society, particularly in the realm of consumer culture. It also invites us to critically examine the impact of consumerism on our values, behaviors, and the environment.

In conclusion, Christopher Lasch's quote encapsulates the interconnectedness of modern art and consumerism, highlighting the shared emphasis on novelty, innovation, and constant reinvention. It serves as a thought-provoking commentary on the pervasive influence of artistic values in contemporary consumer culture and prompts us to critically evaluate the impact of consumerism on society and the environment.