Meaning: The quote "Never in the history of cinema has a medium entertained an audience. It's what you do with the medium." by John Lasseter, a renowned director and animator, encapsulates the essence of storytelling and creativity in the world of cinema. This quote is a powerful reminder that the effectiveness of a medium, such as film, is not solely determined by its existence but rather by the skillful and imaginative use of that medium to captivate and engage audiences.

John Lasseter is widely recognized for his instrumental role in revolutionizing animated filmmaking through his work at Pixar Animation Studios and Walt Disney Animation Studios. As a visionary director, he understands the profound impact that the medium of cinema can have when wielded with creativity and purpose.

Lasseter's assertion that a medium itself does not entertain an audience emphasizes the importance of storytelling, visual artistry, and emotional resonance in filmmaking. It underscores the notion that the true magic of cinema lies in the hands of the storytellers, animators, directors, and artists who harness the potential of the medium to craft compelling narratives and immersive experiences for viewers.

In essence, Lasseter's quote challenges filmmakers to recognize that the medium of cinema is a powerful tool, but it is the creative vision and execution that ultimately determine its ability to entertain and inspire. This sentiment aligns with Lasseter's own approach to storytelling, as evidenced by the timeless and beloved films that he has been associated with, such as "Toy Story," "Cars," and "Finding Nemo."

Furthermore, Lasseter's emphasis on "what you do with the medium" speaks to the transformative nature of filmmaking. It highlights the boundless possibilities for innovation and artistic expression that filmmakers can explore through the medium of cinema. Whether it involves pushing the boundaries of visual effects, experimenting with narrative structures, or evoking profound emotions through animation, the quote serves as a reminder that the medium of film is a canvas for boundless creativity.

From a historical perspective, this quote also sheds light on the evolution of cinema as a medium. Throughout the decades, filmmakers have continuously pushed the envelope in terms of storytelling techniques, visual aesthetics, and technological advancements. This ongoing evolution has allowed cinema to transcend mere entertainment and become a platform for profound storytelling, cultural reflection, and artistic exploration.

In conclusion, John Lasseter's quote encapsulates the essence of filmmaking as a medium that, when utilized with creativity and purpose, has the potential to deeply resonate with audiences. It underscores the pivotal role of storytellers and artists in shaping the impact of cinema and challenges filmmakers to push the boundaries of what can be achieved through the medium. Ultimately, it serves as a poignant reminder that the true magic of cinema lies not in the medium itself, but in the hands of those who harness its potential to craft unforgettable experiences for audiences.