Meaning: The quote "Book tours are almost designed to beat out of an author any affection he has for his book" by Michael Lewis reflects the grueling and often exhausting nature of book promotional tours for authors. Michael Lewis, a renowned author known for his works such as "Moneyball" and "The Big Short," is no stranger to the demands of promoting his books through tours and public appearances.

In the modern publishing industry, authors are frequently expected to participate in book tours as part of their promotional efforts. These tours typically involve a series of public appearances, book signings, interviews, and speaking engagements in various cities and venues. While book tours are intended to generate publicity and connect authors with their readers, they can also be physically and emotionally taxing for the authors themselves.

The quote suggests that the demands of a book tour can take a toll on an author's personal connection to their work. After spending months or even years writing and refining a book, the author may feel a deep affection and attachment to their creation. However, the relentless schedule and repetitive nature of book tour events can, as Lewis describes, "beat out" this affection, leaving the author feeling drained and disconnected from their own work.

One reason for this phenomenon is the repetitive nature of the tour. Authors often find themselves answering the same questions, giving the same readings, and signing the same books at multiple events. This can lead to a sense of monotony and detachment from the original passion and excitement they felt for their book.

Additionally, the physical and emotional demands of constant travel and public appearances can be overwhelming. Authors may find themselves facing long hours, sleep deprivation, and the pressure to perform and engage with audiences, all while being away from the comfort of their homes and familiar routines. This can lead to a sense of exhaustion and detachment from the book itself.

Moreover, the commercial aspect of book tours can also contribute to the erosion of an author's affection for their work. The pressure to meet sales targets and fulfill promotional obligations can overshadow the author's original creative intent and personal connection to the book. This shift in focus from the intrinsic value of the work to its commercial success can lead to a sense of disillusionment for the author.

Despite the challenges and potential drawbacks of book tours, it's important to acknowledge that these promotional efforts play a significant role in connecting authors with readers and generating interest in their work. Book tours provide valuable opportunities for authors to engage with their audience, receive feedback, and build a fan base. However, it's crucial for authors and the publishing industry to recognize the toll that book tours can take and to support authors in managing the demands of promotion while maintaining their passion and connection to their work.

In conclusion, Michael Lewis's quote captures the intense and often exhausting nature of book tours for authors, highlighting the potential impact on their affection for their own work. The repetitive nature of tour events, the physical and emotional demands of constant travel and public appearances, and the commercial pressures involved can all contribute to a sense of detachment for authors. While book tours are a vital part of an author's promotional efforts, it's important to recognize and address the challenges they pose in order to support authors in maintaining their creative passion and connection to their books.