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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. - Frank Luntz A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. - Frank Luntz A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. - Frank Luntz