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That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it? - Jim Barksdale That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it? - Jim Barksdale That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it? - Jim Barksdale