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The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do. - Bruce Barton The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do. - Bruce Barton The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do. - Bruce Barton