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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. - Edward Murrow To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. - Edward Murrow To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. - Edward Murrow