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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. - David Ogilvy The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. - David Ogilvy The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. - David Ogilvy