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The industry's not stupid. The industry knows that if those foods are labeled "genetically engineered," the public will shy away and won't take them. - Jeremy Rifkin The industry's not stupid. The industry knows that if those foods are labeled "genetically engineered," the public will shy away and won't take them. - Jeremy Rifkin The industry's not stupid. The industry knows that if those foods are labeled "genetically engineered," the public will shy away and won't take them. - Jeremy Rifkin