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Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? - William Bernbach Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? - William Bernbach Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? - William Bernbach