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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. - Roy Williams What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. - Roy Williams What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. - Roy Williams