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It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. - Jeff Zucker It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. - Jeff Zucker It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. - Jeff Zucker