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Creativity is the spark of the unexpected; it turns 'what ifs' into 'why nots' when you're so close to inventing the next great thing. - Alex Turner Creativity is the spark of the unexpected; it turns 'what ifs' into 'why nots' when you're so close to inventing the next great thing. - Alex Turner Creativity is the spark of the unexpected; it turns 'what ifs' into 'why nots' when you're so close to inventing the next great thing. - Alex Turner