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Intentional obsolescence isn't just a cynical business strategy; it's a clarion call for mindful consumption and innovation--the beauty of an expiry provokes evolution where tradition fears to tread. - Freya Thornton Intentional obsolescence isn't just a cynical business strategy; it's a clarion call for mindful consumption and innovation--the beauty of an expiry provokes evolution where tradition fears to tread. - Freya Thornton Intentional obsolescence isn't just a cynical business strategy; it's a clarion call for mindful consumption and innovation--the beauty of an expiry provokes evolution where tradition fears to tread. - Freya Thornton