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Your brain forms roughly 10,000 new cells every day, but unless they hook up to preexisting cells with strong memories, they die. Serves them right. - Doug Coupland Your brain forms roughly 10,000 new cells every day, but unless they hook up to preexisting cells with strong memories, they die. Serves them right. - Doug Coupland Your brain forms roughly 10,000 new cells every day, but unless they hook up to preexisting cells with strong memories, they die. Serves them right. - Doug Coupland